![]() In other words, it’s how you ensure that your app is visible to as many people as possible and attract organic app downloads. App Store Optimization: A Quick Guide to Ranking High on the iOS and Android App Stores What is app store optimization?Īpp store optimization (ASO) is the process of optimizing mobile apps to achieve a higher rank in the Google Play or Apple App Store search results. The insights you’ll gain will surely come in handy as you draw your app optimization strategy. However, to execute them correctly, you must first understand how app store optimization works.Ĭontinue reading to learn about the ins and outs of the hyper-competitive app marketplace. There are a few key strategies you can do to help improve your app’s ranking. This can be daunting when the Apple App Store and the Google Play Store use complex algorithms to determine an app’s search ranking.īut it doesn’t mean that if it’s difficult, it can’t be done. You must also invest time and resources to boost your app’s visibility, particularly in major app stores. To succeed as an app publisher, it’s not enough to just create quality products. ![]() ![]() The app store is a fiercely competitive marketplace.Īccording to Statista, as of the third quarter of 2022, there were more than 3.55 million Android apps in the Google Play Store and about 1.6 million iOS apps in the Apple App Store.
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